Alt Mean — Design meaning that's yours
folk@altmean.studio
Toors is a sensory design lab — we start with tea and craft complete sensory experiences for brands, hotels, spas, and spaces. Because the details your guests feel are the ones they never forget.
A well-made blend becomes part of who you are. It's the aroma guests recognise when they walk in — and the flavour they think about after they leave.
When the tea matches the mood of your space, something clicks. The experience feels whole — and that's what people talk about.
Blending takes flavour intuition, sourcing, and years of tasting. We bring all of that — so you get something genuinely yours, made by people who love this work.
We bring the expertise — from flavour design to packaging to team training.
A blend built around your story. We create tea that expresses who you are — your aesthetic, your menu, your mood. Every blend follows our four-layer approach, inspired by how perfumers build scent.
Tea that speaks your atmosphere. We match your blend to your spa's aroma, your hotel's mood, or your restaurant's menu — because taste should feel like a natural part of the experience, not something separate.
A tea moment worth slowing down for. For retreats, wellness programs, and quiet spaces — we design blends that bring calm, focus, and a real sense of pause. Because in a busy world, a thoughtful tea ritual is something people genuinely need.
Confidence in every cup. We teach your team to understand the blend, tell its story, and guide guests through the experience — because the person serving the tea is part of the experience too.
From the leaf to the label. Packaging, marketing, service design — we help you build the full story around your tea. Because a great blend deserves a great presentation.
Our approach turns deep tasting experience into blends you can rely on — because your guests deserve the same warmth, the same aroma, the same feeling, every single time.
Every blend is 100% natural — Thai and global botanicals layered into something that carries meaning. Because a blend with a story is one people connect with.
The blend we create for you stays yours. Because a signature experience only works when it truly belongs to your brand.
The Composition
The aroma that greets you — bright, immediate, inviting.
The body of the blend — what makes it feel rich and full.
The layer that adds depth — a twist you didn't expect.
The warm, grounding finish that stays with you after the cup is done.
A familiar note — bergamot, rose, yuzu — is the handshake: something you recognise. A Thai note — lemongrass, pandan, butterfly pea, kaffir lime — is the signature: something you've never quite tasted before. Our layering method brings them together into one seamless experience. That's why every Toors blend feels both comforting and surprising.
Each blend began as a conversation.
Every one of these started with someone saying "I want something that feels like…"
Each of these began as a conversation. Let's start yours →
Thai mountain tea — the base of every blend we make.
Rich and malty, grown in Northern Thailand's high-altitude gardens.
GI CertifiedBright and grassy — harvested for clarity and freshness.
GI CertifiedSmooth and balanced, with a warm roasted depth.
Delicate and subtle — the lightest, gentlest expression of the leaf.
Our signature high-mountain oolong — prized for its floral complexity.
A classic, lightly roasted oolong with a creamy, lingering finish.
We source from local growers and organic communities in Northern Thailand — because where the leaf grows shapes everything that follows.
We work closely with local manufacturers to meet international standards — because craft and consistency go hand in hand.
We carry our values and story throughout the supply chain — because how the tea arrives matters as much as how it tastes.
Blends matched to your aroma oils and treatment themes — because the tea should feel like part of the session.
Custom welcome drinks, in-room programs, spa matching — because first impressions are made in the first sip.
Tea pairings and signature house blends — because what you serve says who you are.
Mindfulness tea moments for workshops and wellness days — because real pause is something people take home.
A sensory product designed and produced by us, branded as yours — because your brand deserves a taste, not just a look.
Calm-focus blends for pre/post practice — because the right tea deepens the experience.
From spa experiences to restaurant pairings to corporate workshops — every project starts the same way: a conversation.
We learn about your brand, your space, your guests — because the best blends come from understanding, not guessing.
We create samples using our four-layer method. You taste, we refine — because this is about your instinct as much as ours.
Your blend, ready to serve. We train your team and guide the presentation — because the experience should feel effortless from first cup to last.
Our model: Design fee → Recurring supply → Optional exclusivity. Simple, transparent, built for partnership.
Folk's path to tea started with a love for culture, food, and how experiences make people feel. After years studying tea blending, nutrition, UX design, and brand strategy across Thailand, Australia, the UK, and the US — he built Toors to bring all of that together: a place where flavour, design, and storytelling meet in a single cup. Because he believes the best brands are the ones you can taste.
We're turning what we've learned into something bigger — documenting our blend approach, exploring sensory technology, and experimenting with functional teas for wellness. Every project deepens the craft. Because the ambition was never just tea — it's to design how things are experienced.
The best blends start with a conversation. Whether you're shaping a hotel experience, opening a café, or building a wellness brand — we'd love to hear what you're working on. Because once we understand what matters to you, the blend almost designs itself.
Toors is the sensory craft arm of Alt Mean — a Branding, UX, and Sensory Design Studio. Our tea is designed with the same thinking we bring to brand strategy: start from context, not convention.
